about

For as long as he can remember Simon (Kumar) Ponnusamy has sought out frames which pushed and redefined what was fashionable and at the same time didn’t become so popular they were seen on every face he passed. The irony that AM Eyewear sunglasses are regularly spotted on everyone from hipster kids to Lady Gaga, Beyonce, Gwen Stefani, Rihanna, Sienna Miller and Jay Z, is not lost on Ponnusamy - AM’s Designer and Director.

From its inception eight years ago AM Eyewear has evolved from a cheeky young upstart into a cult brand respected around the globe.

AM Eyewear has grown its reputation both in Australia and internationally through its commitment to cutting edge designs crafted from the highest quality materials.

Ever since the first five-frame collection debuted in 2003 Ponnusamy has been unwavering in his desire to combine quality with individuality.

Each new collection is reflective of Ponnusamy’s many sources of inspiration. From his fast-paced life traveling and mingling with some of the worlds biggest rock stars to his mother’s collection of vintage sunglasses and photos from her days in the fashion industry.

“I work in the old, organic way,” says Ponnusamy.

“I design using only a pad and pencil in order to feel each line of the frame. It takes a lot longer than using a computer because I’m forever erasing and then remarking the page until I get it right. But I just love the way this allows the frame to slowly come alive as I get to know every line intimately.

The artisan approach continues beyond Ponnusamy who engages master craftsmen to carve each sample out of a solid piece of acetate much in the same way an old sculptor whittles wood.

“Once we’ve perfected the master copy it heads to the production workshop where each pair is individually handcrafted for up to 14 hours,” says Ponnusamy.

The evolution of each AM Eyewear frame continues well beyond the workshop. Once out of the box the Italian acetate frames mold to the wearers face - much in the same way as a bespoke pair of leather boots.

“People make these frames,” says Ponnusamy. “They are designed by hand, crafted by hand, polished by hand. They are packed by hand and they are only ever complete once you have worn them.”

Attitude. Commitment. Quality.

AM Eyewear.

Be kind to others.